Promotion Management for Margin Control and Net Positive Acquisition
72% of US promotions fail to break even. A research-backed framework for running promos with margin guardrails, incrementality measurement, and net positive acquisition economics.
Insights
Growth, margin and AI, from operators
Research-backed thinking on growth economics, lifecycle, experimentation and AI-native execution.
The DTC Killer Isn’t CAC. It’s Margin Blindness
Plenty of DTC brands look strong on paper. Dig into the quality of the prospects your growth team is acquiring, the media investment behind them, and...
Why B2B SaaS Drip Campaigns Are Silent on AI, and Who Pays
I sit inside a dozen martech drip campaigns as a senior marketing buyer, and almost none of them tell me one specific thing about their AI. The...
The Future Belongs to AI-Native Companies Built on Practical Execution
AI is reshaping how companies operate, but most organizations are still layering AI onto legacy systems instead of rebuilding around AI-native...
Cezanne Huq·
The Outside-In Blueprint: Why Modern Growth Demands Human Anchors in an Automated World
The business landscape is littered with the ghosts of legacy giants like CompUSA and Circuit City. The standard retrospective narrative blames the...
Cezanne Huq·
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